Working with the design team at Brigade, we created an brand identity for Jimdo’s video explainer series. We worked through a number of iterations including illustration, character design, and 3D graphics, before settling on a clean and minimal direction for the series.
I worked with the creative director to conceptualize and render storyboard frames. After those were approved, we built the frames in Illustrator and After Effects, and animated the series in After Effects.
We came up with a visual set of rules around a “responsive grid”, in which each element had to grow and shrink in harmony with elements around it. Our frames were too complicated for the use of a third party plug in to create responsive grids, so all of that timing had to be animated by hand in After Effects.